What happens when a renowned manufacturer bets everything on a model that promises to revolutionize the industry, but ends up being a flop? Ford experienced this firsthand with the Edsel, a car that ...

In the 1950s, Ford Motor Company decided to pay tribute to Edsel Ford, the only son of Henry Ford, by creating a new brand bearing his name. Edsel Ford had been a pivotal figure in the company's ...

The 1958 Ford Edsel was supposed to be the new car for middle-class Americans. Ford was so confident in the product that it pumped $250 million into it. But instead of starting a revolution ...

The Model 40 Special Speedster Its rich history began in 1932 after Edsel returned from a trip to Europe. He asked Ford's chief designer, E.T. "Bob" Gregorie to design and supervise the ...