"It’s not the in-your-face big splash kind of Super Bowl commercial," Ford tells PEOPLE of his ad for Jeep. "It's a soft sell"Harrison Ford has long forged his own path, both in life and as an American big-screen legend for nearly six decades.

Harrison Ford may have the same last name as a particular car brand, but he is a Jeep man. The 82-year-old legendary actor starred in a Super Bowl 2025 commercial for Jeep that aired on Sunday, February 9.

Super Bowl commercial hit patriotic notes as actor Harrison Ford argued that freedom was “the roar of one man’s engine, and the silence of another’s,” showing gas, hybrid and electric models. “We won’t always agree on which way to go,