Fireball Whisky sales are soaring, and the liquor is becoming a threat to more established brands. In 2011, Fireball sold $1.9 million worth of whiskey in gas stations, convenience stores ...

Sazerac, whose brands include the long-established Fireball Cinnamon Whisky, had accused its rival of trademark infringement by using the term “Fireball” in online advertising for cinnamon ...