Sazerac, whose brands include the long-established Fireball Cinnamon Whisky, had accused its rival of trademark infringement by using the term “Fireball” in online advertising for cinnamon ...

Fireball Whisky sales are soaring, and the liquor is becoming a threat to more established brands. In 2011, Fireball sold $1.9 million worth of whiskey in gas stations, convenience stores ...