The K-pop star is Fendi's newest brand ambassador ... showing off a chic yellow bag and black leathery satchel for the camera. “The story has just begun,” he says in a voiceover.

In the Fendi Crest version, the Peekaboo Soft Small is colored in the iconic Fendi yellow or a light, dusty blue. This is now available in selected Fendi boutiques worldwide and on fendi.com.