In a fractured world, what do people want to wear? Victoria Moss explores the turbulent decade’s influence on how we dress ...

Serena Williams isn't just a pro athlete - she's a fashion icon. Let's take a look at her transformation, from studying ...

The evolution of hip-hop styles go hand in hand with the growth of Hip-hop as a music genre. Explore the trend's ...

PrettyLittleThing was once the face of fast fashion’s glitzy, in-your-face appeal, known for bodycon dresses, flashy patterns ...

The year 2020 was marked by challenges, but people still expressed themselves through style. From the resurgence of nostalgic looks like tie-dye and tiny sunglasses to textiles like colorful ...

One of the standout moments from the spring/summer 2020 shows was Jennifer Lopez powering down the Versace runway in a reimagined version of her 2000 Grammys dress. Not often does a fashion show ...

In honor of PureWow’s 15-Year Anniversary, Fashion Editor Abby Hepworth looks back at the 15 items in her wardrobe that she’s ...

was the estimated worth of the global fashion industry in 2016. white cotton shirt purchase results in the same amount of greenhouse gas emissions as driving your car for 35 miles (56km).