Back when there were only three TV channels and no way to fast-forward through the commercials, advertising slogans stuck ...

In 1982, the late founder of the Ogilvy & Mather advertising agency David Ogilvy issued a memo of 10 incredible writing tips to his staff. Known as "the father of advertising," Ogilvy made sure ...

Do people recognize famous advertising jingles? How well do members of different generations recall different commercial tunes? To find out, Signs.com quizzed 504 consumers of various ages. The study ...

But he was to become most famous for his experiment with "subliminal advertising." In 1956 Vicary installed a tachistoscope in a cinema in Fort Lee, NJ, which projected the verbal messages "Drink ...

The company — known for its oversized checks — will use this bankruptcy to refocus their efforts on digital platforms.

Q4 is typically the busiest period for ad agencies as brands rush to use remaining budgets and award agency mandates. Home-grown advertising agency Famous Innovations announced that it has bagged five ...