So if your neighborhood mall has replaced your Express store with another Starbucks, Cinnabon, or (horrors!) a Brandy Melville, at least for now, you’re still just a click away from the brand.

“If you visit any retail store any time of the year, you’ll see people using mobile devices during the shopping journey,” said Elizabeth Crystal, chief marketing officer at Express.

Starbucks is bringing its popular Mobile Order and Pay feature east as the brand introduces New York residents to its first express format store, offering busy consumers a streamlined experience ...