While the digital marketing landscape of 2025 promises to be exhilarating, it will also be demanding. From AI-driven ...

"This article examines the intersection between U.S. trademark law and influencer marketing, highlighting key legal ...

What is lead scoring? Discover how it helps prioritize leads, improve sales efficiency, align teams, and boost conversions by ...

Opinions expressed are those of the author. Product marketing continues to emerge as a critical function in many organizations, gaining a reputation distinct from traditional marketing in growing ...

True women empowerment in marketing lies in crafting authentic narratives beyond clichés, says Sterlite Power’s group CHRO, head of marketing and communication, and head of CSR.

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks associated with ...

Advertising during live sports benefits viewers, advertisers, and publishers alike. Brands can effectively reach mass ...

Can sustainable deodorant brand Wild remain ‘meaningfully different’ as part of Unilever? Kantar’s Jane Ostler takes away the ...