For example, a farmer might sell produce directly to customers through a physical shop. The advantage for a producer of selling directly is that they can control the distribution of their products ...

The most effective marketing mixes constantly adapt to the ever-changing business environment. This could mean a business adapting their price, adopting new types of promotion, updating their ...

"Increase sales of peripherals" is an example of an ineffective goal. You'd be in a much better position to gauge your marketing progress with a goal such as, "Increase sales of peripherals 10 ...

When budgets tighten under economic pressure, strategic marketers turn constraints into competitive advantages. The post How ...

Hotels must employ a mix of at least seven different platforms in their marketing strategies to impact ... offering BWH’s own approach as an example. In 2022, the company focused primarily ...

Nielsen's report features some nuggets, like grandparents choosing soap dramas over TikTok. Could've told you that.