For example, a farmer might sell produce directly to customers through a physical shop. The advantage for a producer of selling directly is that they can control the distribution of their products ...

The most effective marketing mixes constantly adapt to the ever-changing business environment. This could mean a business adapting their price, adopting new types of promotion, updating their ...

StackAdapt’s research shows that half of advertisers leveraging a multi-channel strategy see stronger ROI. Additionally, 60 per cent report that these campaigns meet or exceed KPIs, and 40 per cent ...

Instead of cramming their entire budget into peak seasons, brands should take a strategic, year-round approach to marketing.

While it might seem like the only thing marketers talk about is digital strategy, brick-and-mortar marketing is not dead. In fact, Gen Z prefers to shop in person about as much as their baby boomer ...

For example, in course 219206, the fourth number is a 2, so it is a 200-level course (usually studied in the second year of full-time study). In this course, students are expected to use a range of ...

The report reinforces the need to find the right mix of traditional ... in global marketing strategies. Retail media advertising is increasing across the globe with an example of this being ...