Before attempting any customer journey map exercise, organizations must answer two questions. Are we a customer-centric organization? Is customer experience a measured focus of our business? Assuming ...

What Is Customer Insight? To understand insight, we must understand the data that fuels it. Customer analytics data helps to understand the path your customers take, and insight is what we derive from ...

Many enterprises are struggling with data silos, regulatory complexities and the rapid evolution of AI and analytics.

Predictive analytics is a category of advanced ... Clustering algorithms, for example, are well suited for customer segmentation, community detection, and other social-related tasks.