Call it a Scandi Summer or the Elsa effect. (Or both.) If it feels like Elsa Hosk and her fashion brand Helsa Studio are everywhere you turn these days, that’s because they are. But it’s more ...

Zendaya, Ayo Edebiri, Jessica Alba, Peyton List, Elsa Hosk and Ashley Graham are only ... of wearing my hair in two braids instead of a ponytail. Splitting my hair in two sections made my workout ...