The convertible example is one of just ten cars documented today from the 1957 production run of eighteen examples; a further ...

Wanting to keep it classy, Allender called his new car "El Morocco," based on the swanky nightclub in Manhattan. He aimed to build ten a day at his three-story warehouse in Detroit. Allender ...

It was Harley Earl’s vision of imbuing the popular-priced Tri-Five Chevrolets with premium Cadillac styling cues that inspired businessman Reuben Allender to take things even further and create the El ...