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How Duolingo’s unhinged social strategy—rooted in humor, cultural relevance, and a quirky mascot—has turned the app into a ...

The owl: symbol of wisdom ... The crazy anthropomorphised personification that pursues users of the Duolingo language-learning app, with his huge eyes, cutesy beak, tufty feathers and mastery ...

Has your time on RedNote inspired you to learn Mandarin Chinese? That might take you to Duolingo, a popular language-learning ...

Duolingo doesn’t just market to its audience ... XCX and Troye Sivan’s “Sweat Tour” to K-pop concerts, Duo the Owl isn’t just a mascot. Duo is a fan’s surrogate, actively participating ...

By embracing meme-worthy branding and irreverent humor, Duolingo demonstrates how brands can build relatability and deepen audience engagement through brain rot. Duo the Owl is more than just a ...