The core reason is the lack of a daily consumption occasion, as consumers regard chocolate as something only reserved for special occasions like sending gifts or attending to guests. As the category ...

Dove is hoping its latest commercial will make you want to call your dad this week. Released just in time for Father's Day, the minute-long spot is a montage of real father-child memories in the ...

Mars-owned chocolate brand, Dove, identified an opportunity to position itself as the 'ambassador of love' in China through a media-first strategy that would position Dove as the ultimate romantic ...