The new Epic Universe in Florida marks the first new major theme park in the United States in nearly a quarter century, lives up to the hype created during the years of buildup and ups the ante in Universal’s crosstown showdown with rival Walt Disney World.

U.S. media giant Comcast Corp will build its first Universal theme park and resort in Europe in Bedford, north of London, opening in 2031, the British government said on Wednesday.

The new park could create some 28,000 jobs, including 20,000 during its construction, and represent a £50 billion ($64 billion) boost to the UK economy by 2055, Prime Minister Keir Starmer's office said in a statement.