Then Hasbro won the Disney Princess business away from Mattel, just as Elsa from the film Frozen dethroned Barbie as the most popular girl’s toy. The estimated revenue loss to Mattel from Elsa ...

The Snow White Doll features the beloved Disney princess in her iconic yellow satin skirt with red and blue top. The blouse features a raised white collar and dramatic puffed sleeves that offer a ...

Last month, Bath & Body Works launched its official Disney Princess Collection, and let’s just say it sold out faster than the high-speed Monorail at Magic Kingdom. Luckily, the chain retailer ...