As a B2B marketer, you've experienced how the circumstances of 2020 increased the complexities of your direct marketing strategy and, in turn, its effectiveness. Connecting with your professional ...

B2B tech buyers rarely make snap decisions. With multiple stakeholders involved, decisions can take months (sometimes years), making it difficult to track direct marketing ROI. 2. Marketing Being ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

The second element was a DM (direct mail) campaign targeted at multiple decision ... most growth There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, ...

Most B2B marketers complain there isn’t enough budget to fund their plans. It’s always an external problem – “My CFO just doesn’t believe in marketing.” But here’s a dirty secret of B2B: the CFO is ...

Some 48% of respondents say they expect their marketing budget to increase in 2024, 25% expect it to stay the same, and only 27% expect it to decrease. B2B marketers expect their top areas of spend in ...

ABM presents multiple benefits for small B2B marketing teams striving to optimize ... will provide insight into the direct ...

As digital transformation accelerates, B2B influencer marketing is emerging as an effective sales channel. In a marked departure from the industry's historical reliance on tradeshows and direct ...

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM ...

Marketing today has the potential to be a force for ... Sustainable growth across channels The ambition to effectively juggle different direct and indirect channels spans the B2B market. At Canon, we ...