The automotive industry finds itself at a pivotal juncture, with digital transformation and innovative marketing strategies ...

Uncertainty around automotive tariffs on cars, parts and steel, is leading automakers to adopt AI, automation, and cloud technologies.

The automotive industry is at a fascinating ... Today, that model is being upended. A growing number of consumers are embracing digital-first experiences, purchasing vehicles online without ...

The report also explores the development of artificial emotional intelligence, through which machines use data from facial ...

With the automotive industry shifting to direct sales and Agency Models, seamless system integration is key to success says Szymon Włochowicz at Hicron.