Ormax Media has launched Ormax Mpact, a state-of-the-art Brand Lift Measurement tool designed to help marketers and ...

nocturnal scratch aims to offer “new ways of measuring night-time scratching, using new digital tools [to] improve measurement of this distressing facet of AD”. As Kerry Capozza, Founder and ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

The tool enables advertisers and marketers to assess the effectiveness of brand collaborations, sponsorships, and media ...

Moasure, creators of the pocket-sized Moasure ONE digital measuring tool that rapidly measures outdoor and indoor spaces, have released an updated proprietary companion app that enables its ...