MMA MENA's Melis Ertem explains why the responsibility to uphold authenticity and trust falls to brands and influencers ...

In a world where consumers are constantly bombarded with advertisements, brands must find innovative ways to capture ...

Even small-scale projects can serve as valuable case studies when building a portfolio that showcases practical skills and ...

The role of marketing has undergone a profound transformation in recent years. Once viewed as a cost centre, marketing must ...

2025 /PRNewswire/ -- World Market, a national specialty home products retailer, named Ovative Group, an independent media, measurement, and creative firm, as its new Digital Marketing and ...

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...

For Mode Media Ltd's Co-Founder and CEO Monisade Ogunlana, this philosophy is the foundation of her overarching strategy.

Tariq Mushtaq Khatri executed 183 targeted ads, amassing an astonishing 56.6 million views and 25.7 million engagements while ...

One of the most underrated perks of being a digital nomad is the ability to connect with like-minded individuals around the ...

"Tariq Khatri's world record proves that data-driven marketing can rewrite the rules of digital engagement. The future of ...