Learn how to deliver a digital strategy to drive customer loyalty and stay ahead of your competition. Interact through live sessions with London Business School faculty and course leaders. Understand ...

KPIs are not ROI, and in search and digital ... marketing expenses or investments and actual returns. Yes, some things in marketing are harder than others to quantify, such as branding and design ...

JumpFly, a leader in digital marketing services, has expanded its offerings to include email marketing solutions designed to help businesses ...

People often confuse brands with things like logos, slogans, or other recognizable marks, which are marketing tools that help promote goods and services. Digital marketing involves marketing to ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...