While Niccol didn’t name specific items, he has said the coffee chain’s menu has become “overly complex” resulting in long ...

Key Takeaways The Back to Starbucks comeback campaign includes an algorithm for mobile orders and high-tech menus, CEO Brian ...

Starbucks is planning to cut its food and beverage offerings by 30 per cent over the course of this year to simplify ...

Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, like free non-dairy milk, are helping bring people back.