The price of a product is how much a customer is asked to pay for it. When setting a price, a business needs to consider: ...

Pricing is one of the 4 Ps of marketing and the most basic tactic, having been around for hundreds if not thousands of years. It is the most direct way of communicating value to customers and has the ...

The days of siloed marketing channels are long gone. In 2025, successful digital marketing strategies leverage the power of ...

AT&T?s decision to use tiered pricing for mobile data plans will create fresh opportunities and challenges for mobile marketers, according to a Strategy Analytics report. Tiered pricing will increase ...