Copywriter Frances Gerety came up with the slogan 'A diamond is forever' late one night in 1947, perhaps not quite imagining what it would go on to represent. Despite some initial concerns over ...

"A diamond is forever," but perhaps not for the increasing number of consumers spurning the gemstone for lab-grown counterparts, gold and even other colored gemstones. The slogan was coined by ...

If you or your partner wants a round diamond engagement ring, understanding the importance of cut is key. As the classic campaign slogan goes, “A diamond is forever.” You’ll wear your ...

Diamonds, born from carbon under immense pressure deep within the Earth, have captivated civilizations for millennia.