Colorado's tourism industry supported over 188,000 jobs and contributed $28.5 billion to the state's economy in 2024.

“Tourism is vital to the Denver economy, and we are pleased to see 2024 numbers in line with 2023, which matched our expectations,” stated President and CEO of Visit Denver, Richard W. Scharf.

Last year was a good year for tourism in Colorado: visitors were spending more money, visiting more places and helping create ...

"Tourism is vital to the Denver economy, and we are pleased to see 2024 numbers in line with 2023, which matched our expectations," said Richard W. Scharf, President and CEO of Visit Denver.

Denver welcomed 37.1 million domestic visitors in 2024 and generated $10.3 billion in tourism spending, matching the previous year for record breaking tourism in the Mile High City.

Denver welcomed more than 37.1 million visitors in 2024, generating $10.3 billion in spending, while supporting tens of thousands of jobs and making Tourism one of the city's largest industries.

The city is officially having a moment. According to new data from VISIT DENVER, the Mile High City welcomed about 36.3 million visitors in 2024, matching its all-time tourism record set back in 2022.

Denver welcomed more than 37.1 million visitors in 2024, generating $10.3 billion in spending, while supporting tens of thousands of jobs and making Tourism one of the city's largest industries.