Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service A competitive analysis is a critical part ...

Coughlan, Peter J., Kaiho Patrick Lee, and Deborah Freier. "Competitor Analysis: Anticipating Competitive Actions." Harvard Business School Background Note 701-120, February 2001. (Revised February ...

Messaging tailored to your audience's personality or behaviors is likely to be more effective than a generalized copy line. Another strategy is to use competitor analysis to define your target ...

A chart that compares your product or service to your competitor(s) A competitive matrix is an analysis tool that helps you establish your company's competitive advantage. It provides an easy-to ...

A crucial part of any business plan is the competitor analysis: taking a deep dive into ... the strategy helps define “how you carve out the market position, and how you solve customer problems ...