Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service A competitive analysis is a critical part ...

Coughlan, Peter J., Kaiho Patrick Lee, and Deborah Freier. "Competitor Analysis: Anticipating Competitive Actions." Harvard Business School Background Note 701-120, February 2001. (Revised February ...

This enriched data provides a comprehensive overview of a competitor's performance. By automating this analysis, businesses can focus their efforts on strategic areas while minimizing the biases ...

A crucial part of any business plan is the competitor analysis: taking a deep dive into ... the strategy helps define “how you carve out the market position, and how you solve customer problems ...

Messaging tailored to your audience's personality or behaviors is likely to be more effective than a generalized copy line. Another strategy is to use competitor analysis to define your target ...

In general, it's safe to say that anyone who sells anything that's related to your offerings, either as an accessory or a replacement, is an actual or potential competitor. You can develop your ...