His Maximum Effort is launching 'Ugly Estates' in partnership with Gallo, and signed Peggy the Hairless Pug, who played Deadpool's beloved dog, to be its ad star.

You don’t have to be pretty to be awesome.” That’s the slogan behind Ryan Reynolds’ latest alcohol-fueled adventure, which ...

On Thursday, July 11, the actress, 36, reposted a video on her Instagram Stories of her husband Ryan Reynolds on stage with Dogpool — the dog in the new Deadpool & Wolverine movie — at the ...

Ugly Estates, a collab between Gallo and Maximum Effort, drops a new modestly-priced boxed wine brand into a growing category.

For their first promotion, the Deadpool star enlisted his character’s beloved pup, played by Peggy, to promote the brand and its values. According to a press release from the brand ...