It helps marketing, sales, and customer success teams drive consistent impact for their customer. The flexibility and simplicity of the framework make it easy for organizations to adopt. The framework ...

Effective dashboards remain a challenge for many organizations, even with experienced teams. Too often, dashboards are built around readily available data rather than strategic business objectives, ...

an elite technology assessment framework developed by CMP Research, a division of Customer Management Practice (CMP) for customer analytics. This respected framework highlights Level AI as a ...

The curriculum of the MS Business Analytics includes coursework in marketing and customer analytics, operations research and business analytics. Aspects of computer science and statistical methods are ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement.