Top public relations firms understand that the psychology of brand perception is essential for businesses looking to build ...

Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales.

Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and ...

A study by Michigan State University found that traders who built stock portfolios based on customer satisfaction data made nearly five times more money than their peers. So, yes, customer ...

The chargeback process was originally designed over 50 years ago to protect consumers, but as e-commerce merchants will tell ...

Money is a deeply emotive subject, our attitudes to it vary wildly and we are reluctant to bring it up in conversation. Could ...

We are interested in hearing about your experiences on the Psychology Today website ... a missing issue you can do so on our magazine customer care site. Self Tests If you would like to access ...

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