Money is a deeply emotive subject, our attitudes to it vary wildly and we are reluctant to bring it up in conversation. Could ...

Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales.

Empathy in business allows you to see the world through the eyes of clients, customers, and even rivals. It’s about listening, not just hearing words, but truly comprehending the unspoken frustrations ...

A study by Michigan State University found that traders who built stock portfolios based on customer satisfaction data made nearly five times more money than their peers. So, yes, customer ...

Close your eyes and picture your guest—whether your current guest, or the one you covet. Not so easy, right? Different ...

Next time you look at a restaurant menu, you may notice several traits that make you more willing to spend extra money. In a ...

We are interested in hearing about your experiences on the Psychology Today website ... a missing issue you can do so on our magazine customer care site. Self Tests If you would like to access ...

Factor Communications, writes on with why understanding the psychological mechanisms behind brand loyalty is imperative ...

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