Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales.

A study by Michigan State University found that traders who built stock portfolios based on customer satisfaction data made nearly five times more money than their peers. So, yes, customer ...

To succeed in selling, it is vital to understand who your customers are and what motivates them to spend their money. Psychology in selling involves zeroing in on customers’ emotional needs. Putting ...

Different types of restaurant lighting serve different purposes depending on the establishment. Here's how lighting affects ...

How to Move From 'Me Too' to 'Perfect Partner' In psychology, it's called empathetic intelligence ... you likely won't buy them. When telling your customer's story, don't concentrate on what they ...

Understanding the psychology of persuasion is a game-changer in the sales world. It's more than just talking about products; it's about connecting with buyers on a deeper level. Thomas ...

Life insurance broker Reassured has partnered with the behavioural science consultancy Unconventional Wisdom to improve ...

We are interested in hearing about your experiences on the Psychology Today website ... a missing issue you can do so on our magazine customer care site. Self Tests If you would like to access ...

One customer had complained that despite her sister being about to buy a £1 million house, she still moaned about contributing £20 towards a gift for their aunt. Another described presents from ...