In the world of B2B, customer journey maps have an additional level of complexity because organizations are often selling to a team rather than a single person. Therefore, when building a journey map, ...

Are you still using sales funnels to map your marketing to customer journeys ... of how lifecycle marketing matches up with just one type of modern customer journey: What's most important is that at ...

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...

It has been clear for some time that the linear marketing funnel traditionally used to map the customer journey is no longer fit for purpose. As the number of channels has expanded to include an ...

and then making efforts to always prioritise customer requirements Create a customised map to help customers navigate through the regulations Be aligned or ahead of the evolving technology Pharma ...