We asked industry experts to share one mistake they made early on in trying to find customers and what they learned from it.

Once you acquire a company, the real work will be fostering an environment that delivers on your initial vision and ensures ...

Successful customer acquisition can often take a lot of trial and error to master. We asked industry experts to share one customer acquisition strategy that ...

True customer acquisition doesn't end after the first purchase. The first purchase is a necessary step, but the second purchase is really the key to driving long-term value for your company. On ...

Before investing in client acquisition to grow organically, you should first understand your most valuable existing clients. A customer churn prediction model helps identify who will stay with ...

Skilljar, a Seattle startup that sells learning management software to help companies train their customers and partners, has ...

T-Mobile is expected to invest an additional $500 million by 2028, which the joint venture will use to expand its fibre ...

Strong unit economics should guide pricing. A loyal customer base willing to pay a fair price helps reduce acquisition costs. Startups that rely too much on discounts weaken profitability ...

Nayax Ltd. has acquired Inepro Pay, its distributor in the Benelux region, to expand its reach and improve customer service ...

Since social media and AI have made consumers more evolved and intelligent, companies should invest in product quality and ...