Kraft Heinz - head of powdered drink brand Crystal Light - is branching into alcohol. Its new Vodka Refreshers are low-calorie and low-alcohol.

nearly one in five consumers who drink Crystal Light use it as a cocktail mixer, while about 40% of hard seltzer drinkers favour lower-alcohol options under 4% abv. Jeremy Kross, director of beverage ...

CHICAGO--(BUSINESS WIRE)--Nearly one-in-five Crystal Light fans use the product as a mixer for their cocktails 1, proving it’s no secret that the signature zero-sugar refreshment has been a ...

Just like original Crystal Light powder mix, the refreshers are zero-sugar, and will each be 77 calories, which Kraft Heinz said is the lowest-calorie ready-to-drink cocktail on the market.

Kraft Heinz is making a push into alcohol with its brand Crystal Light. The company announced Tuesday it will be introducing Crystal Light Vodka Refreshers this month.