Political advertisers certainly are. Not only did political ad spending top $12 billion last year (a new record), with total ...

Shopify talked with eight founders about how their social media strategies took their brands viral, grew their audiences, and ...

In a world that moves at the speed of social, even print ads need to be timely and topical to catch people’s attention. Back ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

Over 80% of performance marketers use multiple tactics to combat diminishing returns, with more than half expanding into additional digital channels beyond social media ads. “While social media ...

It says it will use the AI doppelgangers in some social media posts and marketing in the ... to explore how to showcase our fashion in new creative ways – and embrace the benefits of new ...