Go for volume. There is a lot of research showing you need to generate a lot of ideas to find good ideas. AI is very good at volume (don’t worry, I won’t show the whole list).

Today, Snowman, the studio behind some of our favorite games on Apple platforms like Alto’s Adventure and Odyssey, Where Cards Fall, and Skate City, announced Pok Pok, a new creative studio that is ...

One of the most pivotal types of feedback you can give others is feedback on their new, creative idea. Often leaders call for “out of the box” thinking, but when out of the box ideas get ...

What’s more, the research finds the most creative ideas tend to arise after many others have been considered and discarded, proving that the key to creative thought is to just keep at it.

Though we tend to think our ability to come up with ideas is easily exhausted, we actually get more creative the longer we focus on a problem or task. One major reason for this is known as the ...

I’m proud of this work and the colleagues I did it with. But killer creative operations without killer creative ideas are dead in the water.