With such rapid evolution, changes in how advertising creative is tested are needed. With more communication avenues available and many ads being developed to be more personalized than in the past ...

AI and machine-learning can achieve two goals: help marketers make better ads, faster; and make those ads more engaging through creative. The power of creative is underrated. But an assist from AI can ...

Similarly, JCDecaux’s global creative benchmarking study found that 70% of outdoor ads fail to move the needle, reinforcing the need for better creative execution. This isn’t just money down ...

Physical, tangible brand experiences—a well-placed billboard, an unexpected direct mail piece or a cleverly designed giveaway—can leave a lasting impression that digital ads simply can’t ...

TikTok is focused on expanding its Smart+ automated ad solution, with a host of new updates for in-app ecommerce providers.

Kantar, the research firm, analyzed over 13,000 television, digital, print and outdoor ads from 2021 in a bid to find the secrets to success from the top performers. Product demonstrations, ...