The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

Storyteller, creative leader, and confessed word nerd, Melusi Tshabalala has joined the VML South Africa team as executive ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

To learn more about this burgeoning field, Creative Review travelled to Team ITG’s Birmingham studio, ITG Capture, to speak to executive creative director Andrew Park. In this video interview, we ...

Solutions Drive Measurable Brand Lift and Business Outcomes for Advertiser Clients including Mondelez, Post, and American ...

Nova’s chief growth officer Adam Johnson has teamed with Creative Fix founder Aaron Matthews to launch Original Audio, an ...

A new study by the RAB and ABX shows AM/FM radio ads remain effective even after years on the air, debunking the myth of ...

According to research from System1, presented at CRA’s Heard audio showcase last month, 50% of Australian radio ads fail to ...

Narcissists are bad for the bottom line. To hire strategic thinkers and avoid profit destroyers, consider the words in your ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...