Political advertisers certainly are.Not only did political ad spending top $12 billion last year (a new record), with total ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 ...

Choosing between Google Ads and Meta Ads isn’t about which platform is better. It’s about which makes more sense for your ...

Similarly, JCDecaux’s global creative benchmarking study found that 70% of outdoor ads fail to move the needle, reinforcing the need for better creative execution. This isn’t just money down ...

Search Engine Land » PPC » A testing primer for B2B paid social creative optimization Chat with SearchBot Please note that your conversations will be recorded. Widely used bidding and targeting ...

Devargh Mukherjee, who joined Zepto last year in September as senior creative manager, shares insights into the brand’s unique advertising approach.

Jess Weatherbed is a news writer focused on creative industries ... Discord is bringing third-party ads to its mobile platform. The gaming-focused voice and chat app announced that a mobile ...