The Muscovites are happy to see the art, but they also came for a more pressing, physical reason: to cool off. "When you come in here, it's just like an oasis," said one museum-goer, Anna.

Putting the fun in function, Pacifica’s Cool Your Jets design studio creates playful bookends, eye-catching lighting options and more. The brand is the brainchild of Danyel LaTour, who’s long ...