Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After ...

In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto ...

Gilbert Arenas mocks Shai Gilgeous-Alexander and Converse's marketing strategy, claims people are not aware of who the logo ...

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a ...

After the game, Shai’s Converse logo was projected through the dark streets of Boston. The beacon was projected onto the TD ...

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections ...

As divisive as the style might be, it seems as if every brand wants to participate in the sneaker-loafer trend. After brands ...

Following the Celtics' 118-112 home loss to Oklahoma City Wednesday night, Thunder superstar Shai Gilgeous-Alexander's ...

Following the Celtics' 118-112 home loss to Oklahoma City Wednesday night, Thunder superstar Shai Gilgeous-Alexander's ...

Thunder fans were delighted to see the Shai Gilgeous-Alexander logo projected on multiple buildings around the city, resembling a Batman-like symbol, thanks to his sneaker sponsor, Converse.