A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

Don’t worry. I can help you better understand the customer journey by using my years of experience in this space to impart some of its most important aspects. So, let’s dig in! The customer journey ...

Fast-moving consumer Goods (FMCG) maker Marico Ltd. is using Artificial Intelligence in flavour mapping, consumer trend ...

Knowing what factors influence women as they buy skincare products is crucial for cosmetics brands to understand the consumer journey and mindset. Microsoft Advertising's Linda Liberg unveils new ...