Optical illusions have captured human imagination for centuries, convincing the mind to see things in a way that differs from ...

An curved arrow pointing right. Things are not always what they seem. While most of the time our brain processes what our eyes see, there are instances when this powerful organ fails us.

Color us confused. A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series of ...

But these components—the supporting cast of a room, if you will—are forgotten no more, thanks to the ascent of color ...

The peripheral drift illusion causes us to perceive motion in a still image. A new study shows that the mechanism of this illusion relies on changes in pupil size.

This is a beautiful Ghibli-style painting that depicts an idyllic, surreal village nestled among nature. It has soft light, ...

Cardi B has once again taken the beauty world by storm with her latest hair transformation that channels millennial nostalgia. From bold neon greens to captivating electric blues, Cardi B's hairstyles ...

If you're in the mood to trick your brain, we've got just the thing for you. Akiyoshi Kitaoka is a psychology professor at Ritsumeikan University in Japan. One look at his Twitter, and it's pretty ...