Now science wants to tell us that it's merely an optical illusion? That's the suggestion behind the argument that purple ...

The Sun appears yellow from Earth due to atmospheric scattering, but in reality, it's a white star emitting all visible ...

Purple, a color often associated with royalty and creativity, isn't a true color of light. Instead, it's a creation of our ...

The trick is choosing a shade that works with you, not against you. Ahead are the 5 best hair colors to look younger, ...

While violet hits your eye with a specific wavelength, purple only exists in your perception — a clever construct built from ...

An curved arrow pointing right. Things are not always what they seem. While most of the time our brain processes what our eyes see, there are instances when this powerful organ fails us. We ...

While some colors tend to pop and reach forward in a room, others draw back. Here, a color expert helps define these palettes ...

Scientists have discovered that purple, a color not found on the light spectrum, is a brain-created illusion when red and ...

Take a closer look at the arrangement of the tires and the patterns they form. Look for subtle changes in texture or shape that might indicate the presence of the bird. Scan the image systematically, ...

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

A captivating optical illusion challenges viewers to find a cleverly hidden bird within a bedroom scene. This visual puzzle ...

Test your visual IQ with this tricky optical illusion! Can you spot the hidden light bulb in 5 seconds? A brain teaser for ...