In a new paper, we show how understanding why even a coin flip can influence behavior might help us understand what makes ...

Every Super Bowl, without fail, one of the biggest moments to bet on occurs before the opening kickoff. The pre-game coin ...

I’m going to flip a coin. I want you to think in your head whether it will be heads or tails. You've got a 50-50 chance. Did you know over the past 58 Super Bowls, for the coin flip that decides ...