Jason O’Bryan, Robb Report‘s cocktail correspondent ... his opinion changed as a result of this blind tasting—which is, of course, why you do blind tastings.

The act of tasting without knowing certain information about the wine. There are two main types of bling tasting: single blind and double blind. Single blind is how editors at Wine Spectator conduct ...

Why it matters: As evidenced by the revealed preference of some celebrated economists and others, blind tasting can, in the right circumstances, provide long-term benefits that dwarf any short ...