There’s a chance you’ve heard it before: Coca-Cola created the Santa Claus we see today. It’s certainly believable. Santa’s red and white suit matches the colors of Coca-Cola, and there ...

There’s a chance you’ve heard it before: Coca-Cola created the Santa Claus we see today. It’s certainly believable. Santa’s red and white suit matches the colors of Coca-Cola, and there ...

Coca-Cola was losing market share in the holidays for years in Brazil. In the country its products were becoming less and less present at the December celebrations. There was a gap between the ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...