“The iconic Share a Coke is back and supercharged at a global level, celebrating the pure magic that happens when people connect,” Islam ElDessouky, Global VP, Creative at Coca ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

Coca-Cola is bringing back its ‘Share a Coke’ campaign, offering fresh brand experiences and inviting a new generation to ...

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

Coca Cola brings back its iconic 'Share a Coke' campaign, featuring over 180+ popular names, making it easier than ever to ...