The holiday commercial was created using Real Magic AI, Coca-Cola's artificial intelligence platform powered by OpenAI. The platform, which functions similarly to image generator DALL-E ...

To democratize Al and make it more approachable, Coca-Cola invited everyone to "Create Real Magic" to celebrate the power of creativity. And they did it by handing over some of its most iconic assets ...

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Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

And the cherry on top? The videos concludes with the tagline “Coca-Cola… Real Magic”, after delivering what is arguably the fakest attempt at delivering festive cheer. India stands out in ...

KO's strong market position and strategies fuel long-term growth, but inflation, macro risks and valuation concerns pose challenges amid economic uncertainty.

Of all the designs, ElDessouky’s favourites are the glass bottle created for the 1996 Games in Atlanta – Coca-Cola’s home city since 1979 – and, perhaps unsurprisingly, the interlocking cans designed ...

Coca-Cola also launched a platform called "Create Real Magic" last year that encourages artists and consumers to make digital artwork using its assets. The winners of a contest had their images ...